Our Group

Kirène Group, a reference group in Senegal and leader in innovation in West Africa.

Our Brands

The Kirène Group's brands are a source of pleasure, refreshment and accessibility for our consumers, whether they enjoy them with family or friends.


Be informed of all the innovations and news of the Kirène Group in Senegal.


For more than 20 years, the Kirène Group has been committed to the daily life of the Senegalese people.


Joining the Kirène Group means joining a fast-growing company with strong ambitions and many brands to express your talent.


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Dive into the world of Pepsi with the "PEPSIL SA LIFE" launch campaign!

The brand brought together the young Senegalese music scene to create the album #Pepsi221 whose DIP hit “For the love of it” is number 1 on Apple Music. 5 (five) songs from the album are also in the top 10 on Deezer! A great success for this beginning of the campaign!

The album is available on Dezeer, Deedo, Spotify and on the Youtube channel Pepsi Senegal!
Watch the clip “For the the love of it” showcasing the Pepsi generation with our muse Dip Doundou Guiss on local TV channels TFM, 2STV, SENTV and TRACE URBAN!

Posters including spectacular panels have also been spread everywhere in Dakar and in the regions! Pepsi is also currently on the radio: RFM / VIBES RADIO/ TRACE FM as well as regional radios.
To discover the “Pepsil sa life” campaign, follow us on the digital pages Pepsi Sénégal !