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Kirène Group, a reference group in Senegal and leader in innovation in West Africa.

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The Kirène Group's brands are a source of pleasure, refreshment and accessibility for our consumers, whether they enjoy them with family or friends.


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Joining the Kirène Group means joining a fast-growing company with strong ambitions and many brands to express your talent.


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Groupe Kirène > Job offers > Senior brand manager


You too are daring and you like to make your everyday life sparkle?

Like our 600 employees, do you like working in a company that is on a human scale but a leader in its sector? Hurry up and join us!

Senior brand manager

Duties and tasks

  • Develops an 18-month calendar/schedule of activities. This calendar will be updated quarterly;
  • Performs performance analysis and monitoring of the products in the portfolio;
  • Proposes a strategy and support actions to improve product performance;
  • Organizes, conducts and exploits market research data and transforms insights into operational strategies;
  • Manage budgets efficiently;
  • Ensures liaison and synergy with all players in the chain: production, logistics, sales, quality, finance, trade marketing, etc.;
  • Participates in the implementation of communication actions related to the products in the portfolio;
  • Directs the agencies for the production of packaging and labels according to the standards;
  • Ensures the control and follow-up of marketing and sales actions;
  • Initiates or participates in the definition and implementation of the launch plan for the company’s innovation projects;
  • Provides a weekly/monthly report on his/her activities to his/her superior.

He/she will also:

  • Not engage the company without management approval;
  • Respect the procedures, directives and deadlines defined;
  • Carry out any other activity entrusted to him/her within the framework of his/her mission.

Desired profile

The candidate’s profile should meet the following requirements:

  • Master’s degree in marketing/sales;
  • 5 years minimum experience.


  • Ability to operate within a complex and competitive environment/market;
  • Successful experience in brand management;
  • Ability to manage cross-functional teams;
  • Mastery of consumer analysis and understanding;
  • Experience in managing strategic partners, ATL and BTL agencies;
  • Proficiency in Microsoft Office (Excel, PowerPoint…);
  • Knowledge of the food industry;
  • To have a very good knowledge of the SIAGRO market (FMCG);
  • To have a capacity for synthesizing and strategic analysis;
  • Ability to move from the conceptual to the operational;
  • Institutional leadership skills;
  • Have a sense of networking, communication, presence, negotiation;
  • Be solution and results oriented;
  • Ability to understand the market, the complexity of the customers and the distribution channels;
  • Ability to influence cross-functionally;
  • Ability to manage stress, priorities and market pressure;
  • Ability to anticipate.